The Keys to Attraction Marketing
People DO NOT like to be "sold!!"
......but we sure do love to buy!
Attraction marketing focuses on the concept of leading with free, valuable information – tips, tricks and inside secrets – designed to help a person move past a particular problem or challenge they are having.
FREE...
Without recourse!
This creates a trust-relationship from the very beginning and, as you know, we tend to do business with those companies and people we have come to know, like and trust (this is HUGE)!!
Attraction marketing is all about presenting yourself as a credible authority and a “consultant” first and foremost and leave the pitching and selling off the table.
**STOP**
Did you get that last sentence?? Go back and read it again!!
Okay...Now,
Present value with your offer and let people naturally gravitate in the direction that best serves them.
Assuming that you concentrate exclusively on providing great service at fair prices to your market , attraction marketing will yield solid end results.
If you want people to be repeat customers, buying from you over and over again, you need to make providing value to your customers your most important priority. Doing this will assist you in bringing in new consumers and allow you to keep them.
We call this retention....
(It's how residual income is created!)
While it's always important to make a profit, you have to learn to reach out and help people if they need it. The goodwill you can generate from being principled in your negotiations will carry over into increased sales in the future as your reputation grows.
End Result.....
Attraction Marketing at it's finest! Start applying it!!
Brian Fryer
Networking Coach & Mentor
